Unconventional advertising for a dental clinic in Baku
Drawing contest: a tool for attracting primary patients
The essence of the technique
Patient acquisition is an art, and we embody it through the "Children's creativity contest."
We not only create an information-rich website but actively participate in organizing the contest, showcasing children's drawings and crafts. We also develop a strategy for effectively disseminating links to contest participants and continually maintain visitors' interest in the dental clinic's services. We gather and refer appointment requests to the clinic from friends and acquaintances of contest participants, launching a comprehensive system for reactivating the database and attracting new (primary) patients through referrals.
We can measure most of the results we achieve in our work. However, how do you measure in monetary terms the positive image of the clinic, patient loyalty, and its recognition? These parameters are not always directly quantifiable, but they are equally important indicators of success.
What the clinic will gain
Indicators of success
↑ 2000
Website traffic
From 2,000 to 7,000 visitors who come to the clinic's website through recommendations from family and friends.
↑ 100
Primary patients
From 100 to 400 primary patients, including those motivated for comprehensive treatment and prosthetics.
↑ 20%
Reactivation of the base
From 10% to 20% of your patients who haven't visited in a while will return to the clinic.
Positive image
Our contest is an excellent tool for building a positive image of the clinic and its doctors, significantly increasing the number of patients who come through recommendations.
How we work
Work process and scope
Children's creativity contest in Baku
Create contest website
We create a colorful and user-friendly contest website on a subdomain of your clinic's site. We create individual contestant pages with voting and promotional surveys on each page.
Advertising for a dental clinic in baku
Prepare advertising materials
We create layouts to inform clinic patients about the contest: brochures, flyers, images for social media and publications, advertising surveys.
Training for dental clinic staff in Baku
Instruct staff
Before the contest begins, we conduct training for clinic administrators and other staff, teaching them how to engage with patients to encourage their children or grandchildren to participate in the contest, share clinic information with friends, and invite acquaintances to the clinic.
Contest website support
Support the contest
During the contest period, we support administrators, post new drawings, and advertising surveys on the contest website, and forward appointment requests.
Examples of contests
Children's creativity contests hosted by our team
DiAdent dental clinic contest
WL clinic children's creativity contest
ELIXIR dentistry center contest
Work stages
The period for conducting the children's creativity contest with maximum results is 4 - 5 months.
1
1st Month
- Website creation
- Clinic team training
- Preparation of advertising surveys
- Development of brochures and certificates
- Creation of communication scripts
2
2nd - 3rd - 4th Month
- Notification of clinic patients about the Contest
- Posting contestant works on the website
- Notification and training of contestant parents
- Processing appointment requests from advertising surveys
- Reactivation of the clinic's patient base
3
5th - 6th Month
- Website support after announcing results
- Decision-making regarding the next contest
Prizes and gifts
The dental clinic prepares prizes for contest winners (at its discretion), as well as small gifts for contest participants (e.g., pencils, toothbrushes, toothpaste). You can expand your audience by involving contest partners (e.g., children's cafes, restaurants, entertainment centers, children's clubs, children's clothing stores) who join the contest by offering prizes in their own categories.
Who to contact and ask questions?
Fakhri Mashadibekov
An expert in attracting new clients through the internet. Fakhri is involved in website development and promotion, as well as training doctors and clinic managers in effective methods of selling medical services in the online space. He develops well-founded strategies for selling high-value services.
Andriy Maslo
A specialist in internet technologies, standard and non-standard advertising. He has over 20 years of professional experience in website development, marketing, and advertising. Since 2013, he has been specializing in creating and promoting websites for dental clinics.
Price
* The cost of conducting the contest is specified for 3-4 months of collaboration and depends on the number of contest participants.
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